Creator To Watch is an organic Instagram social series that highlights + celebrates the intersectional diversity of expert, niche-driven creators using Google products to boost their creator journey on the web, social media, and beyond. Below you will find a snapshot of this series.

In addition to crafting this bespoke series, I also drafted the social playbook and creator strategy as Social Creative Lead for Google for Creators (The Martin Agency), as well as oversaw evergreen social content creation and community management on Instagram and Twitter — with the overarching goal of bringing an engaging sense of scroll-stopping humanity and entertainment behind the brand’s newly established creator program.

Results: 3.37% engagement rate on Instagram (industry benchmark: 0.9%), 1.46% engagement rate on Twitter (industry benchmark: 0.6%) within our first year.