Chaotic TikTok sensation @JasperTheDoll was caught “undressed” for the first time in one of their videos. and hundreds of her fans took notice asking her where her clothing went in the comment section.

In response, we created doll-sized versions of the latest Hanes Originals Collection as well as a mini version of our influencer mailers to surprise and delight the creator. As Social Creative Lead for Hanes (The Martin Agency), I sourced the opportunity, lead the pitch alongside the social team, created teaser content, as well as worked with print production + even a seamstress to see the full project through.

Jasper not only made a TikTok thanking us for the gift, but continued to wear the Hanes Originals Collection in eight additional posts — all for free — out of sheer love for the kit.

Results: 3.5% engagement rate (owned); 16.65% engagement rate, 870k+ impressions, 147k engagements (earned). 8.2:1 ROAS (return on ad spend).