Caught a vibe with Gen Z @ Gov Ball ‘21!

As Social Media Manager for Coinbase (The Martin Agency), I shot + directed creator Natalia Seth and musician King Princess in our NFT Gallery for long-form sizzle reels, as well as rapid-fire short form social assets, in partnership with the Coinbase Production Team. These assets were created platform-first for Instagram, YouTube, and Twitter.

I also organized a rapid culture response team remotely to bring the festival experience to the feeds for our superfans via community management on priority platforms.

Results: Coinbase was the most talked-about brand at this festival, earning 53% of the branded share of voice. 82% net sentiment. 9.8M impressions. 2.7K earned mentions.