A new business pitch idea of mine turned social sweepstakes one year after securing the business: Busch Light “Bush Lights”.

As the idea resurfaced from a pitch deck to a social-first holiday campaign, I mentored a creative team to turn product innovation into an engagement-driving story as Social Creative Lead (The Martin Agency).

The #LettersToSaintLouis campaign brought super fans together far and wide on Instagram, Twitter, and Facebook to the comment section for a chance to win a set of Bush Lights to don their holiday-themed shrub of choice.