Announced the Pantone Color of the Year (2021): Illuminating + Ultimate Grey, in partnership with Pantone Color Institute, on all digital platforms.

As Social Media Manager + Content Creator, I managed the digital rollout on social, email, and web, and assisted the Videography team in post-production editing efforts for the long-form launch asset.

I also organized an @ARTECHOUSE Instagram Live roundtable with ARTECHOUSE + Pantone leadership to foster community engagement and hype around the launch, as well as a blog that broke down the mechanics behind our grand reveal.