Brought artist Vince Fraser’s work to life in augmented reality—channeling the languages of accessibility and activism for the 50th Anniversary of the March on Washington. Through the ARTECHOUSE XR (Extended Reality) app, users can see Black Lives Matter-inspired art come to life before their eyes.

As Social Media Manager + Content Creator, I managed the strategic rollout of the activation on social and web, and was also responsible for the subsequent creative assets.

I co-created the long-form Launch Video (below) in partnership with the Videography Team and made supporting social-first vertical video assets for for feeds. I also interviewed Fraser, and from that drafted an exclusive blog for the ARTECHOUSE website titled: ART & ACTIVISM WITH AFROSURREALIST VINCE FRASER.